Empowering innovative beauty and lifestyle brands
to scale with impact — unlocking transformative
growth and a global presence.
What we do
We bring together strategy, capital access, and deep industry expertise to help beauty and lifestyle brands move faster, reach further, and build with lasting purpose.
We sharpen your brand narrative, clarify your differentiated positioning, and build a strategic foundation that resonates across markets and audiences.
From entry strategy to in-market execution, we guide brands into new geographies with localised insight and established partner networks worldwide.
We connect high-potential brands with aligned investors and funding structures that fuel expansion without compromising brand integrity or vision.
We leverage deep retailer relationships to open doors — from luxury multi-brand boutiques to global e-commerce platforms and specialty channels.
From launch-ready inventory planning and sell-in sell-through lifecycle management to budget building and P&L oversight — we build the commercial infrastructure that keeps growth profitable and precise.
We help brands build the operational infrastructure — supply chain, team, and systems — needed to sustain rapid, profitable, and purposeful growth.
Insights
Perspectives on global distribution, retail strategy, and building prestige beauty brands that last.
Traveling is not the same as being adaptable. Adaptability is a workaround. A brand that has to fundamentally reshape its story, its aesthetic, or its positioning for every new market is a brand that does not yet have a clear enough point of view.
A brand that travels has a core that is fixed and a presentation that is flexible. The values, the formulation story, the founder narrative, the visual language — these do not change depending on where you are selling. What changes is emphasis. Which part of the story you lead with. Which consumer truth you lean into in a given market.
The distinction matters because it determines how you build. A brand built to adapt is always reacting. A brand built to travel is always expanding from the same foundation.
"The brands that scale globally are not the ones that adapt the most. They are the ones that built something true enough to travel without needing to."
Two founders walk into an investor meeting. Both have conviction, both have momentum, and both are going to build something significant. The question is whether the model they have chosen matches the way they actually operate and the outcome they are genuinely building toward. Getting that match right changes everything about how a brand scales.
The build model rewards patience, brand vision and the commercial discipline to sequence distribution correctly over a long horizon. It produces brands with clean margin architecture, full equity control, and the kind of deep consumer identity that comes from having built something with a consistent point of view from the beginning. The acquisition model rewards operational intensity, structural problem-solving and the ability to see what a brand could become when the right expertise is applied to it.
Both models can build something extraordinary. The variable that determines the outcome is whether the person running the model is genuinely built for it. When you acquire a brand, you are not just acquiring its revenue. You are acquiring its history.
"The founders who build exceptional brands through acquisition are not the ones who overpaid for a revenue line. They are the ones who paid the right price for a potential they already knew exactly how to unlock."
A domestic brand with strong DTC numbers is interesting. A brand with proven sell-through in three international markets is a different conversation entirely.
Most founders underestimate how much international traction moves the needle when they sit down with investors. It is not just about revenue. It is about what international traction signals: that the brand has global relevance, that the model is repeatable, and that the upside is not capped by a single market.
What investors are really looking for is evidence that you have built with scale in mind. That your pricing architecture travels. That your brand positioning does not require reinvention in every new market. That your commercial agreements are structured to accelerate, not obstruct, when the time is right to go wider.
Founders who walk in with that level of strategic clarity, even without international revenue yet, are telling a fundamentally different story than founders who have not thought it through. Build the foundation now. The traction comes when the time and capital are right. But the investors who matter will already be able to see it coming.
"Investors are not just buying what you have built. They are buying what you can build next."
A joint business plan is not a pitch deck. It is not a sell sheet. It is not a list of your hero SKUs and a mood board.
A JBP is a structured, mutually owned document that maps out how you and your retail partner are going to build the business together across a defined period, usually twelve months, with shared targets, shared investment, and shared accountability.
The word "joint" is the whole point. You are not presenting to the buyer. You are building with them.
"Retailers give shelf space to vendors. They give real estate, marketing investment, and reorders to partners."
One of the most consequential decisions a beauty founder makes when going international rarely gets the attention it deserves.
Not which market. Not which retailer. But how you structure your market entry — the commercial model that sits between you and the end consumer in every country you enter.
Get it right and you have a partner who opens doors, understands the local market, and helps you build momentum. Get it wrong and you are locked into an agreement that limits your growth, hands over your brand equity, and is extraordinarily difficult to exit.
"The question is not which retailer. It is which retailer, in what sequence, and why now."
Who we are
TWO23 Ventures is a boutique commercial advisory firm dedicated to the beauty and lifestyle sector. We work as true partners — embedded alongside founders and leadership teams — to unlock the next phase of scale.
We operate through a curated global network of career-skilled experts, collaborating to build joint business plans, distribution frameworks, and retailer partnerships that create real, measurable impact across markets.
Get in touch
Whether you're a founder ready to scale, an investor seeking premium beauty opportunities, or a brand looking for a strategic partner — we'd love to hear your story.